Developer: Emblem Developments

Location: 250 King Street East, Toronto (King St E & Princess St)



Introducing “Allure” by Emblem Developments, a landmark project poised to become a new beacon of elegance on Toronto’s King Street East. Situated at 250 King Street East, near the vibrant intersection of King St and Princess St, Allure stands as a testament to unmatched sophistication in one of Toronto’s most sought-after downtown neighbourhoods. Rising majestically with 43 floors,

 This impressive building is set to house 509 premium residential units, offering a unique living experience characterised by luxury and convenience. With its prime location, Allure represents a once-in-a-generation opportunity for those seeking to immerse themselves in the heart of Toronto’s dynamic urban lifestyle, surrounded by a tapestry of shops, restaurants, cultural attractions, and bustling city life. This new monument of sophistication is designed to redefine the standards of living in Toronto, blending exquisite design with the allure of city life.

What You Need To Know

  • Developer: Emblem Developments
  • Location: 250 King Street East, Toronto (King St E & Princess St)
  • Storeys: 43
  • Units: 509
  • Walk Score: 100
  • Transit Score: 100
  • Bike Score: 98
  • Tentative Occupancy Date: Spring 2028


Transit Score
Bike Score
Walk Score

Allure, located at 250 King Street East in Toronto, epitomises urban mobility and accessibility with perfect walk and transit scores of 100 and an impressive bike score of 98. This exemplary location offers residents immediate access to TTC streetcar services, ensuring that Toronto’s vibrant city life is just steps away. Within a mere 3-minute walk, residents can reach George Brown College’s St. James Campus, fostering an ideal environment for students and academics. 

The strategic positioning allows for a convenient 6-minute drive or a 16-minute streetcar ride to Toronto Metropolitan University and a swift 20-minute stroll or a 6-minute drive to Union Station, connecting residents to wider city attractions and beyond. The financial district’s bustling hubs are just an 8-minute drive or a 17-minute walk away, placing professionals at the heart of Toronto’s economic pulse. Cultural landmarks like Yonge-Dundas Square, St. Lawrence Market, and the Distillery District are within a 10-minute walking radius, enriching residents’ lifestyles with a blend of historic and contemporary city experiences. Allure’s location promises unparalleled convenience, merging the essence of city living with effortless accessibility.

Key Details

Prices starting in the $600’s. Pricing average is $1,475/psf.

Deposit Structure

Only 10% Down until Occupancy (Spring 2028)!

  • $10,000 on signing (Bank Draft)
  • Balance of 5% in 30 days
  • 2.5% in 366 days
  • 1.25% in 540 days
  • 1.25% on January 5th, 2028
  • 10% on occupancy


  • 24-Hour Concierge
  • Lobby Lounge
  • Sauna
  • Steam Room
  • Personal Massage Room
  • Fitness Centre
  • Outdoor Fitness & Yoga Room
  • Cycle Studio
  • Social Lounge
  • Private Screening Room
  • Co-working Space
  • Children’s Play Area
  • Outdoor Terrace with Private Dining & BBQ’s
  • Rolls-Royce Chauffeur Service

Sign up for the Platinum Access for Allure !

Ready to submit a worksheet and secure a unit?

Connect with us and submit the worksheet details here !


Register to Receive Guaranteed Platinum Access &Incentives, Floor Plans, Prices & Much More!


Register to Receive Guaranteed Platinum Access & Incentives, Floor Plans, Prices & Much More!